Social media and its use have evolved throughout the last decade. Today millions use Instagram, a photo-sharing platform. As such, this platform is a great way to market your business. One of the ways you can use Instagram for marketing is through direct messages. However, for that to be effective, you need to have more followers, on your profile. Having more followers on Instagram means, you will have more Instagram likes on your post. This will help you make your posts more popular with your followers.
How To Send Direct Messages on Instagram?
Sending messages on Instagram is easy if you know how to do it. In order to send a message on your Instagram profile, follow the steps given below
- Click on the airplane icon on your homepage
- Now you have a list of your followers
- In case you have an unread message, it will have a blurb beside them
- When you want to start a new conversation, all you need to do is tap on the plus icon in the right-hand corner
- Enter the name of the person you want to message
- Tap next
- Type your message in the text area at the bottom screen
- If you want, you can also tap on the camera icon and send a picture
- Once you have attached all you need to, click on send
Now that we have sorted out the relation between likes and followers, let’s have a look at how you can use Instagram direct messages in your marketing efforts. Here are some pointers to help you out.
Provide Better Customer Care
Your customers are your assets. When they are dissatisfied with the service, they tend to vent out on the social media. If you find any angry customers on your Instagram profile, the safest way is to speak to them through direct messages and sort the issue. Moreover, when you speak through the direct messages, you are paying them special attention, and they will open up to you. Additionally, you are away from the prying eyes of your competitors, who’d love to lure away your customers with promises of better service and gifts.
Exclusive Updates To Your Followers
You can always strengthen your relationship with your followers through Instagram Direct. You can always give your followers an exclusive look at your company’s offers. If you are launching a new product or service, you can let your followers know through the direct message. That way, you’d also gain more followers for your Instagram profile.
Run A Custom Contest
Contests are fun and help your business gain popularity. You can always put in a new spin to the contest and run a custom one. Maybe creating a contest for your followers and spreading that through the direct message. This way, only your followers will be able to participate in that.
You can also put another spin to it. For example, you can post a photo and the first ten or fifteen people to comment on it would get an exclusive deal directly through Instagram direct messages.
Connect With Influencers
It can happen that you don’t have a lot of followers on Instagram. However, if you were looking to expand your business through this platform, you’d need to connect with people who have better reach than you do. They are called influencers. While following them can be a good option, not always will they follow you back or give you their time. This is why contacting them on the direct message is a great way to connect. You can even discuss strategies and payment terms for their help away from prying eyes.
When you are using the direct messages with influencers, you need to brush up your skills. First, start off with going through their profiles. This way, you’d be able to understand their business practices and how they post. Moreover, it will also come in handy when you are negotiating with the person. You will also be able to communicate in a way they understand.
Use Instagram Direct Messages For Reviews
Do your customers and followers love your service or products? If yes, you can ask them for reviews on your website. However, before you go out and ask them, you should check out their feedback with the help of a survey. A good way to do this is to send them a form with specific questions. This will help you to gauge their satisfaction level before you send them to your website or on other social media platforms for reviews. This way, you’d be able to avoid negative reviews from scorned workers.
Tips To Help You Get The Maximum Out of Instagram
When it comes to increasing your business, you need to scale your use of Instagram. However, since it is a popular platform, you’d have to sort through a lot of noise before you can get something useful. There are some tactics, which you can use to increase your reach on Instagram. Here are some pointers to help you get the maximum out of the social media platform.
Before you direct message anyone, look at the profile and check out what he/she shares. This will help you to get an idea of the person you are trying to reach out to, and if he/she would entertain you. No matter how many followers they have, you should always check out the engagement of the profile. This means, check out how many people comment on the posts, or how many people react to the posts that have been shared. This will also help you to determine how active the people are, and gauge when you can expect a reply from them.
If you are reaching out to someone with a proposition in direct messages, make sure to offer value. No one likes being spammed or disturbed unnecessarily. Before you send a message, think about why the receiver would be interested in it. If you cannot find a reason, it’s probably time to rethink your offer and decide why you need it.
According to Gary Vaynerchuk, if you provide more value to the receiver, he/she won’t be able to decline your proposition.
Do A Competitor Research
When you are on Instagram, and trying to reach out to new people, you’d always need new profiles to reach out to. So, how do you know whom to reach out to? You need to do a competitor study and check out who they are interacting with. Maybe their followers and the people they are following will give you an idea about their audience. Once you get an idea, use it in your account to gather more followers, or reach out to them via direct messages. Auditing your competitors also help you to find more people to reach out to.
Tip: Don’t Expect A Reply Always
While it might be fun and worth your time to get a response, you cannot expect that of people. So, when you are messaging someone on Instagram, don’t be disappointed if you don’t receive a reply. Chances are that he/she was not interested in your value, or has received a better proposition from someone else. When it comes to speaking to influencers on the photo-sharing platform, you need to offer up some financial benefit. However, audit the account and check the engagement rate before you offer up money for a sponsored post.
Instagram marketing can be a bit tough if you are a beginner. However, once you get a hang of things, you’d find it easier compared to traditional forms of online marketing. When you are choosing out influencers to boost your post, don’t always go for someone who has a large follower base. Go for someone who has a lot of engagement. This way, you’d be able to reach out to new people in an effective way. No matter how many followers you have, if they don’t interact with your posts or see them, there’s no point in putting it there or paying someone to display it.
Another thing that you should be aware of is consistency. While it might be disheartening to not receive a reply or even receive a firm no, you need to keep reaching out to new people aggressively. This will help you to market your services better. However, don’t spam people with your proposal, because they might report your profile, and it might get blocked.
Moreover, make sure that you always deliver on the promise that you make. This way, you’d have a reputation, and more influencers will be interested in making a deal with you. You can contact people through Instagram direct messages, however, you’d need to make a plan and actually deliver on that.
While many other social media platforms have direct messaging options, Instagram is by far the most visual one. It provides you with a different method of interaction away from the public eye and comes with no restrictions. You can use it to reactive or communicate with your dormant followers and turn them to your clients. So, if you are trying to increase social media engagement, try Instagram direct messages for best results.