Facebook, as known by everyone, is a great social networking website to connect with friends and family to share stuff on-the-line. Other than that, Facebook also serves as an incredible platform for businesses to market themselves via interaction with customers along with various self-promotions.
Whether you own a large business or you are an owner of small local biz, Facebook is a good option to keep your customers notified regarding the latest business updates, offers, developing a brand identity, and broadening your reach.
Here are some great techniques that can be implemented by any business owner to promote their business on the renowned social media and business marketing platform known as Facebook
Facebook Business Page – Your Business Promoter
A Facebook business page is the identifier of your business on the Facebook platform. List your product offers and services through your page by posting content on the timeline. Your followers will be able to get timely updates regarding your latest offerings and pricing.
Share images, links, and videos related to your business that might intrigue your customers. It’s a great strategy to get your newly opened business getting branded all over the globe through pages on Facebook.
The next thing which makes Facebook suitable for marketing is the classic ads they offer to get your business recognized. These ads are mostly called Marketplace Ads. The ads include an image of your product or service with a direct link to either your Facebook page, a Facebook app, or your standalone website.
Facebook shows your ads to the best suitable audience that might be interested in the services you are offering. The Facebook advertising features are:
- Ads targeting based on Facebook user’s age, location, education, and interests.
- Ad budgets can be set for all of your ads
- Ad testing feature that allows you to run various ad designs to compare and find the best one for your product
- Ad performance measurement tools
A Facebook ad can serve as an opportunity to get the “Likes” on your Facebook business page increased. Once a person clicks on the top right corner like button, they become a permanent follower of your business page.
Facebook Exchange (FBX) feature allows advertisers to retarget their ads on Facebook through real-time bidding. Ads can be targeted based on web history data. For instance, a user visits a product page but fails to make a purchase, advertisers can now display an ad for the same product in the user’s news feed with FBX.
Another great feature that allows advertisers to pay a fixed rate to get their individual Facebook posts featured to a certain number of Facebook users which eventually increases that specific post’s reach and impressions.
As some people think whatever post they create related to their business on their business page is viewed by all of their followers. Well, that’s not true. The user’s news feed might be swamped with tons of other posts that don’t allow them to see your regular posts. But, if you promote your that specific post, it’s guaranteed that it will show up in the news feed of the certain number of users according to the amount of money you are spending for promotion.